The false narratives can establish broad themes such as how the
Cold War was won or narrower questions like whether Saddam
Hussein possessed weapons of mass destruction and planned to share them
with al-Qaeda.
Though its easier to sell distortions about
events overseas than those closer to home, domestic false narratives
can be especially effective by concentrating derision on, say, a
dissenting politician who speaks up at an inopportune time or by
spreading distrust of a journalist reporting an unpopular story.
Countering
this threat of false narrative is, in essence, why we write, both at
Consortiumnews.com since its founding in 1995 and in our books (i.e.,
Lost History, Secrecy & Privilege, and Neck Deep). Our goal has
been to apply traditional journalistic standards to build honest
narratives that can challenge false narratives.
While this point
about the danger of false narratives may seem theoretical or even
esoteric to some, it is actually quite practical and immediate.
There
is no more effective way to short-circuit democracy than to get large
segments of the population to buy into a made-up reality, while keeping
other citizens so uncertain of the truth that they are politically
paralyzed.
When autocrats stage a coup, one of their first
actions is to grab control of the radio stations and close down
independent newspapers. In an advanced society like the United States,
that task is more daunting because the seizure of media control must be
done more subtly and gradually.
Like the proverbial frog that
would leap to safety if tossed into a pot of boiling water but would
die if the water were slowly brought to a boil, the American people
have been lulled into lethargy, either not detecting or not acting upon
changes that were occurring in the U.S. media and were eating away at
the foundations of the Republic.
Now, only at this very late
stage as the Bush administration, with the complicity of Congress and
much of the Washington news establishment, keeps turning up the heat
more and more Americans are awakening to the threat but remain unclear
what to do.
In my view, the first step must be to understand
whats happened over the past three decades and define whos primarily
responsible and why.
Rise of the Neocons
Over the past
three decades, the most adept practitioners of spinning false
narratives have been political operatives now known as the
neoconservatives. By and large, the neocons were intellectuals who
understood the power of information and embraced the potential for
using sophisticated propaganda to influence the American people.
Some
neocons came out of formerly leftist orientations, so they are familiar
with the vanguard theories of Lenin and Trotsky. Other neocons were
students of Leo Strauss, a political theorist who espoused the need for
leaders to engage in the manipulation of the public for its own good.
The
neocons also were both influenced and alienated by the turmoil of the
late 1960s and early 1970s. They viewed the mass activism of the
Vietnam War period and the explosion of alternative media outlets
as a threat to elite control of U.S. foreign policy.
In the
mid-1970s, the neocons allied themselves with more traditional
conservatives and became, in effect, the vanguard for an assault on
how large portions of the U.S. citizenry saw the world. The neocons
were the shock troops for what became known as the war of ideas.
Yet,
what was most striking about the neocon approach was that it reversed
the traditional empirical method. Instead of studying the facts and
then drawing conclusions, the neocons started with their conclusions
what they felt had to be done and then cherry-picked the available
evidence to guide the public to that position.
An early version
of the neocon method emerged in the CIAs Team B experiment
authorized in 1976 by then-CIA Director George H.W. Bush. To offer a
competitive assessment of the Soviet threat, he allowed into the CIA
analytical division a group of right-wing activists, including a young
arms-control specialist named Paul Wolfowitz.
At the time, CIA
analysts were detecting deepening economic troubles and technological
failures inside the Soviet Union. One senior CIA officer told me that
the agencys best assets in Moscow were describing a dysfunctional
system sliding toward collapse.
The CIAs emerging analysis of a
stumbling Soviet Union opened the door for geo-political strategies
aimed at reducing U.S.-Soviet tensions, especially around nuclear
weapons. That policy known as détente was devised by Secretary of
State Henry Kissinger and advocated by Presidents Richard Nixon and
Gerald Ford.
But the seemingly good news of a Soviet decline was
not what many old Cold Warriors, their military-industrial financial
backers and the bright young neocons wanted to hear. Their interests
were better served if the American people believed the Soviet Union was
a rising power surrounding the United States and preparing for a
decisive first strike.
So, in defiance of the CIAs evidence,
Team B reached an alarmist conclusion on Soviet capabilities and
intent, a view that was then popularized by the influential Committee
on the Present Danger. They warned of a window of vulnerability
through which the Soviets could launch an annihilating first strike or
blackmail the United States into surrender.
Media Infrastructure
To
push this fearful vision further, right-wing foundations coordinated
by former Treasury Secretary Bill Simon began investing in a
conservative media infrastructure that included ideological magazines,
attack groups to go after mainstream journalists, and think tanks that
would generate endless position papers and talking points.
By
the 1980s, after Ronald Reagans election, many young neocons the
likes of Elliott Abrams and Robert Kagan were getting credentialed
into the U.S. government. Meanwhile, at CIA, hard-line Cold Warrior,
Director William Casey, and his deputy, Robert Gates, were purging the
old analysts who kept seeing signs of Soviet decline.
The
preferred narrative was that the Soviet juggernaut, which was
supposedly encircling the United States, required a massive U.S.
military build-up combined with support for brutal right-wing regimes
and instigation of anticommunist insurgencies around the world.
So,
while hundreds of billions of tax dollars were poured into the Star
Wars missile defense and other expensive weapons systems, the Reagan
administration also backed death squad regimes in Guatemala and El
Salvador, terrorist-style insurgencies in Nicaragua and Angola, and
Islamic fundamentalists in Afghanistan where a Saudi named Osama bin
Laden helped out by recruiting bands of Arab jihadists.
As the
Soviet Union continued its decline through the 1980s, the Reagan
administration kept its eyes wide shut. The housebroken CIA analytical
division knew better than to continue challenging the Soviet-juggernaut
narrative.
Ironically, when the Soviet empire broke apart from
1989 to 1991, the CIA analysts came in for ridicule for missing the
Soviet collapse.
But the neocons simply adjusted the narrative:
Rather than accept that the Nixon-Ford détente-ists had been right
about signs of Soviet weakness in the 1970s, the narrative became that
Ronald Reagan had won the Cold War by supporting brush-fire wars,
lavishing money on the Pentagon, and telling Soviet President Mikhail
Gorbachev to tear down that wall.
An accurate narrative might
have suggested that Reagan and the neocons had unnecessarily extended
the Cold War, enriched military contractors, inflicted needless
bloodshed, and strengthened future enemies like bin Laden. But the
accepted narrative essentially justified all the carnage and corruption
as essential to victory.
As the U.S. media and political
hierarchy accepted the neocon narrative, the neocons learned a key
lesson: no one in the Washington power structure would challenge them
if they used a combination of fear to herd the American people behind a
position, media power to blast out their message, and ridicule to
discredit the remaining critics.
Vietnam Syndrome
George
H.W. Bush the former CIA director who rose to the presidency in 1989
also grasped the value of propaganda to eradicate the final vestiges
of the publics Vietnam-era skepticism about government and the
peoples reluctance to rush off to war.
In early 1991, as
President Bush rebuffed peace negotiations for an Iraqi withdrawal from
Kuwait, he made clear to his subordinates that he wanted a successful
ground war against Saddam Husseins army to exorcise the ghosts of the
Vietnam Syndrome.
Then, after the 100-hour U.S. ground
offensive ended, Bush hailed the victory with the peculiar cheer:
Weve kicked the Vietnam Syndrome once and for all.
The
successful Persian Gulf War also fed into the emerging neocon narrative
about the preferred means for settling international disputes through
the unilateral application of U.S. military power.
However,
contrasting with the black-and-white narrative of the noble George H.W.
Bush facing down the evil Saddam Hussein, a handful of journalists and
scholars offered a more complex narrative that included disclosures
about secret U.S. military assistance from Bush and other Reagan
insiders to Husseins regime in the 1980s.
There was a brief
opportunity in late 1992 and early 1993 also to compile a fuller
history of the Reagan-Bush role in collaborating secretly with Irans
Islamic regime, in tolerating cocaine smuggling by the Nicaraguan
contra rebels, and in other human-rights crimes stemming from the eras
dirty wars.
But incoming Democratic President Bill Clinton put
historical truth far down his list of priorities, trading off those
investigations of past misdeeds for the dream of future Republican
support for his economic and social programs.
It turned out to
be a bad deal. By fighting for an honest historical narrative, Clinton
could have given the American people the information they needed to
understand what had really gone on in the preceding dozen years.
Instead,
Clinton allowed the Republicans and neocons to build a political
mythology around Ronald Reagans legacy and to let George H.W. Bush
head off into the sunset with his familys political legacy intact.
Clinton didn't even get Republican support for his domestic agenda.
Within
two years, the Republicans had claimed control of Congress and had
launched devastating investigations into relatively petty issues
involving Clinton, such as his White House Travel Office firings, his
Whitewater real estate deal, and his womanizing.
Bush-Gore
After
years of pummeling Bill Clinton, it was relatively easy for the neocons
and their many press allies to construct a new false narrative about Al
Gore as a serial liar and another one about George W. Bush as the man
who would restore honor and dignity to the White House.
Once
George W. Bush was in the White House and especially after the 9/11
terror attacks there were new opportunities for more false
narratives: Bush as the natural leader with unfailing instincts; his
critics as deranged America-hating losers; Saddam Hussein as a madman
ready to give WMD to his al-Qaeda allies; and many more.
When
American citizens tried to challenge those narratives whether Al Gore
emerging from his political seclusion to question unilateralism or the
Dixie Chicks dissing Bush at a concert they were quickly targeted
with ugly attacks on their deviant behavior.
The neocons and the
Right had built a kind of Doritos factory for self-serving narratives.
No matter what anyone did they would simply make more.
All my
books dating back to Fooling America (1992) and Trick or Treason (1993)
both now out of print have challenged this propaganda apparatus,
explaining how it was formed and how its product of false narrative was
manufactured and disseminated. The books also sought to piece together
truthful counter-narratives.
In 1995, that was also a founding
purpose of Consortiumnews.com, to assemble hard evidence and careful
analysis on important political and international events. Much of that
material found its way into my last three books: Lost History (1999);
Secrecy & Privilege (2004); and
Neck Deep (written with two of my
sons, Sam and Nat, 2007).
Some readers have suggested that our
work doesnt go far enough, that it helps in explaining what happened
but doesnt chart out a plan of action.
That criticism may be
true. But it has long been my belief that establishing an honest
history of the nations recent past is a crucial first step toward
empowering citizens who can then develop their own strategies for
change.
Simply put, we believe that truthful narratives can be
as important in guiding citizens to wise action as concocting false
narratives can be in luring a nation toward catastrophe.
His two
previous books, Secrecy & Privilege: The Rise of the Bush Dynasty
from Watergate to Iraq and Lost History: Contras, Cocaine, the Press
& 'Project Truth' are also available there. Or go to Amazon.com